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Social Research Institute
by Tam

Individually expandable quality characteristics enable objective assessment of interviewer the Dortmund software and consulting companies run-e has developed a software module that is tailored specifically for the market research for quality assurance. Based on this new development is a management tool for the efficient planning, management and control of market research Studios, the MR Orga suite. Based on this intelligent software solution run-e developers have designed an expansion module on the employee master data management of MR Orga suite is connected and expanded these standardized quality characteristics and evaluation possibilities. For example, the competence of the phone or the handling of the questionnaire among the standardized quality characteristics. The interviewer’s objective valuation criteria stored in the software system and scaled. These focus on the standards and quality standards of the German market and Social Research Institute (ADM) working group. Additional user-definable parameters such as, for example, soft skills is the Module complementing the stipulated ADM standards represents an extensive collection of quality labels available, and can be located also at any time individually extended.

The quality assurance tool of MR Orga suite is primarily intended for use in the phone Studio. But elsewhere, this unique software solution can be profitably employ. “So the opportunity to extend the module in addition to quality data for the personal customer contact is both for the face-to-face- and CAPI area as well as for interviews and group discussions”, Oliver Bischof, Sales Manager and head of run-e – informed Munich branch. Market Research Institute and telephone operators take advantage of not only a similar technical infrastructure, but also offer a comparable service. As the sole distinguishing feature remains thus often only the staff employed. Important regularly to check the quality of the personnel and to train the staff accordingly. By the use of quality assurance tools developed by run-e market research companies are supported in exactly this type of quality education. In addition, the software helps to guarantee a quality standard of once achieved, and thus to keep the company in the future competitive. Sebastian Palayad

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January 28th


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