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The T-Shirt – A Universal Advertising
by Tam

Successfully through promotional, advertising and giveaways if one plans an advertising campaign for his own company, then must one pay attention some very important points, to get the effect with the advertising campaign, the intent was to achieve. To achieve this goal, there are usually many different ways, which is why it is very important you learn very carefully when planning. Many approaches can be followed with the advertising campaign and one of these approaches is the use of promotional gifts in the strategy of the campaign. This approach is typically very promising and it is therefore also important that you just plant it, and are informed about all possibilities. Such a possibility is for example the T-Shirt, already used at the present time by very many different companies for advertising, because it offers many practical advantages for each advertising campaign. It is this priced too expensive why it be easily inserted into the advertising campaigns of smaller companies can be. It is therefore not surprising that so many large and small companies accommodate just this giveaway in the own advertising campaign.

When set to a series of giveaways, you should consider but also what target group should be addressed by the advertiser campaign at all. This is especially very important, because the giveaways on the interests and needs of the potential customers need to be adjusted. The T-Shirt can be used very well in such a situation, because it is very versatile, and can be designed in many different ways. Not only that you can print it in many different ways, such as with the Flock print or screen printing, you can also embroider it in, if you want to create a special advertisement, which can be really seen. The various printing methods are doing different expensive, why we even more should deal hereby.

If you want to achieve a very good advertising, the potential customers and clients about the quality of the products your Company wants to convince, then the embroidery however is the best method, because it is very high quality, and especially precious works. The T-Shirt will work especially well with an embroidery, because an embroidery does not fade or peel, if she will be washed more often. Keep but also the budget of the campaign in the eye with the embroidery, because it exceeds it quickly, if you not careful. A further advantage of these gifts is that you can promote with them almost universally. If you want to advertise on a large event such as a fair or another event with much publicity, this giveaway is excellently suitable for your marketing campaign. In addition, you can advertise with this giveaway very well with personal contacts or important business partners. The T-Shirt ideal in addition also in recognition of the hard work of your employees. So, you can very well to motivate your own staff with these giveaways and strengthen the company from the inside out. Try These advertiser presents the best in your next marketing campaign from. You will be certainly impressed by the effect and make your company as the epitome of success. Oliver Smith

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April 19th


Photo Keychain – The Advertising For Important Partners
by Tam

Successfully through promotional, advertising and giveaways if you want to effectively increase the turnover of your company, then you have different ways to achieve this goal quickly and effectively. Take for example a new product on the market so competitive at the present time to increase so the turnover of your company. However, new products need because they are unknown in once by nature, an excellent advertising, which improves the awareness as well as the popularity of the products. Such a campaign can easily be decorated with a large number of promotional materials, that can sustainably improve the advertising effect of the campaign. So can be for example on photo key chain, to increase the popularity of the own products and brands. Keep always a number of border points in mind in the selection of advertising resources, however, so the selection of business gifts is good, and highlights the impact of the advertising campaign will be. For example, you should rely on the advertiser means, the have a particular practical benefits for the everyday life of the potential customers and clients.

It has the sense that such a giveaway especially often appear in the everyday life of the potential customer, and therefore an advertiser message on this advertising is frequently seen, and can have a similarly intensive effect on the Viewer. The photo key chain are therefore an excellent choice because you have the practical benefits that they help the owners to sort their keys and other small items. Because there is hardly a person that has no key for his house, his car or his Office, there will be hardly a person, you can not boast such a giveaway. This pendant bring also the advantage that you can use it in two excellent ways: you can be used either as a personal gift for important business partners, or as recognition for the work at its own employees. Because the photo Keychains are by nature a very personal gift what can be achieved especially very good effects, because it is equipped with a photo. The advantage of this is that one can make a scene or a picture of the trailer, that corresponds to the interests of the recipient. So you will can guarantees very easy delight the contact or staff and thus convince.

It is merely to note that you must know much about the interests of the recipient, because no good effect can be achieved otherwise. If you want to use this advertising medium in its advertising campaign, you have so very intense plan and be prepared. Under this condition, you can insert the photo key chain very well as advertising media, and particularly good results. An advantage of these freebies is also that one relatively cheap can they acquire by major retailers and manufacturers, which have not only very lucrative prizes, but also give very generous discounts on large orders. Therefore is This giveaway very popular, and for this reason you should consider how you can accommodate this method of advertising in your advertising campaign, to increase the success of your company. Oliver Smith

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April 17th


Video Ads – The Future Of Online Advertising?
by Tam

Online marketers feel great demand after Bewegtbildformaten / OMD will bring new promotions hype or growth? Online video advertising is the focus of the Onlinewerbebranche. Consumers for video content are well equipped on the net thanks to a growing number of broadband Internet connections. Almost three quarters of German Internet users (71 percent) Watch already movies on the Internet according to the industry association BITKOM. Marketing concepts for video content take more and more form: submit a video clip that integrates into a banner, the so-called in-banner ad and activated with a single click to down to the increasingly popular in-stream-ad so a promotional clip, upstream of an online video is (\”pre-roll-ad\”). The advantage: The user knows the form of advertising from the TV and takes them to see the desired content. And: track can be traced to better. The demand for the advertisers is growing accordingly.

Already, companies such as Toyota, McDonaldos and Ehrmann with individual campaigns fool like brand management in the NET can look like. However, there are still significant uncertainties in dealing with the new advertising medium. Here, Pete Cashmore expresses very clear opinions on the subject. Approximately 18 to 24 months as there is in the industry consensus is the market still need to unfold to full flower. This applies not least for the production of advertising materials: while vendors such as Apple traditionally innovative and open to produce already professional webpage for the network for the Internet, it is always still commonplace, to cut the current TV campaign for the Web on spots between seven and 20 seconds length. Even if there is still no defined duration for the highest effectiveness of video ads, short styles especially in pre roll ads have proven themselves right now: the users appreciate short advertising. High growth rates expected for a new advertising could join its triumphal procession: eMarketer’s U.S. market researchers expect high double digit growth rates for this format.

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August 30th


Customers Choose
by Tam

wvp great relevance by buying experiences and strategic brand management in the Stuttgart trade looks, May 11, 2011 the wvp GmbH extremely critically evaluated messages, stating that the fact-based product research increasingly point-of-sale repressed emotionally-driven purchase decisions at the point prior to a purchase. For the Stuttgart advertising agency, brand awareness, whose proper staging at the point of sale, as well as the successful value-added communication even at high-priced products continue to have the greatest influence on the decisions of consumers. Results of a recent study of Commerz financial consumer behavior in support the theses of the experts in retail marketing from Stuttgart. According to the European consumption barometer 2011 Commerz financial took up to four weeks almost 50 percent of the Germans the information and decision phase with the recent purchase of a high-tech product. While consumers resorted to various sources of information. Only the second most important meaning came to the Internet and online research, because the own search in the business is still crucial for the majority of Germans. Despite price comparison portals, many online forums and Web shops where consumers can get down to the last detail about products, a crucial role to the buying experience and the strategic brand management”, Claus j.

declared Vogt, Manging Director of wvp GmbH. also are the advice provided by the seller, whose presence and expertise, according to the study for many consumers important. For this reason it is businesses. remains important to realize a unified brand image, which includes the design of the sales situation, differentiated statements on the brand, understandable added value communication and even the training of the staff” In addition to the rates and brand awareness, 2011 even more consumers attach importance according to the European consumption barometer on additional services. Almost half of young Germans are even already to pay more.

Also win questions of ecology and the social sustainability of goods for consumers in importance. Even if the product search like gaining importance in particular for high-priced items, so the impulse buying is still not a phenomenon of the past. You must make sure clearly, what kind of products you look at. Luxury goods, the experience of purchasing and the use is usually so dominant that the search details is negligible. Applies here, especially the brand value to days, consumers are not primarily based on facts and figures in their purchasing decisions, but first and foremost acquire a good feel and an image that distinguishes a brand. The same applies for food, clothing and related products”, Claus j. reported Vogt. The ability to inform, especially online prices and product information helps to make markets more transparent and last but not least has the effect that the design of brand communication and the purchase experience for companies to become more important from my point of view of the Competition to stand out.”

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December 30th


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