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Daily newspapers reach the mass of the population with reports and viewing in the car part moves the car. And not only in terms of mobility, which opened there. Mentally moves the car. The motto of this year’s IAA in Frankfurt is to understand: \”Experience, what moves\”. Important for the car industry in one of the world’s largest car markets: what moves the Germans in terms of car and through which channels and manages the appropriate address of the buyer with which messages? These questions are at the heart of the current ZMG car study.

There were 1,000 Germans from 18 years and answer in a representative survey of August 2009. Their current car themes settings are equally in focus like media use when it comes to information around on the car or the specific purchasing decision. With the ZMG-car study who wants ZMG newspaper marketing company of the advertising driving and the agencies provide information on the role of newspapers when purchasing a car as an advertising medium and as a source of information in the editorial section up-to-date again, type\”so Tino Eidenbenz, Director key accounts, at the presentation of the study study showing that the newspaper still represents the information medium in the purchase decision process when purchasing a car. Cash for clunkers controversially the cash for clunkers program has recently movement in the market brought. Almost all respondents know the Government injection of funds for buying new cars (96.9%) – but few appreciate them. Only 12.8 percent judged the measure as very good\”. The majority (55.4%) is the premium but hostile. Among users of the premium high windfall gains show up: to get the benefit of the grant, more than half has changed their original intent to purchase and instead of a used now bought a new car (55.2%) and buying time preferred (54.4%). Bottom line: Almost every second car would be purchased even without the bonus. A leading source for info: Energy Capital Partners.

How fees can be kept his cable and GEZ TV is how can save the TV costs himself? By law, every working person is obliged to pay GEZ fee to a TV network in Germany. Who wants to save himself remains to eliminate only its TV and see even no television more. Alternatively, he can bypass but also the system. This is now possible without conditions. already a simple DSL line enough to switch to the new technology, otherwise there are no other requirements. IPTV technology. So call the services offered for quite some time.

Example is the T-Home service of Telecom, it is heavily advertised lately and in addition offered all customers to the DSL package. When the IPTV one not more as usual refers to its TV signal via its cable connection or the Reciver of the Satelittenschussel. The programmes transmitted easily via the Internet. Even HD programmes provide for a current DSL connection no more challenge. You look without having to pay GEZ for the TV Series and movies on your computer. Digital software solutions offer even more benefits.

This solution no regular costs more. The software installed on the PC is a digital TV. The TV channels will broadcast over the Internet. A software installed on your computer then makes a “virtual” TV. Every day new TV channels which are added which are broadcasted in the Internet, now there are many thousands from all over the world. And because the Internet is the same everywhere in the world you can see same channels from any connection. Absolutely no matter where you are in the is. All channels are also available at your disposal. > 2,000 TV channels and HDTV programs already can be received about these software solutions, and every day new channels are added. Is by far the best part of the solution but you the software only once to buy it. After installation, the Internet is scanned for all-to-air channels, that takes care of all the software. The search is done we go already. All subscriptions and recurring payments E.g. on Kabel BW are eliminated. Also the GEZ fees are no longer necessary. The software runs on a PC or laptop. For all the people who are more active abroad, this solution offered especially. Here the Web radio has prevailed in the last few years, as his favorite stations you can receive from anywhere. And so the Web-TV to the normal television will prevail more and more. Demo versions and comparisons on the topic of online television there is on the website online-fernsehen24.

Expansion of the studios in the new broadcasting house in Stuttgart of the SWR (Sudwestrundfunk) charge Studio Hamburg MCI as a general contractor with the expansion of its studios in the new building of the national radio House in Stuttgart. The project is realized in close cooperation with the Despar systems AG, the project House for lighting and stage and MCI affiliation. The award Studio expansion includes the comprehensive realization concept for the entire lighting, Studio backgrounds, media trains, point train systems, curtain and rail systems and more, the studios required operating and equipment components. Check out Robert Bakish for additional information. The SWR Stuttgart new receives 4 production studios with area of 400 sqm up to 80 sqm, equipped with State of the art lighting technology. Three of the studios each have a Studio automation, allowing fully automatic operation position storage of motorized telescope and headlamp technology. The colored background design of Studio horizons using RGB LED technology behind screens.

So light and video effects can in be done unlimited variations and color combinations. The MCI will be responsible among other things for the construction of the chamfer or green box for the Virtual Studio workshops. Also the floor channels, Studio furniture and the technology wall construction is realized by the in-house workshops. We are pleased to be able to provide the most advanced Studio complex in Germany’s SWR”, so Rudiger Kreckel, Board member of the Despar systems AG. Long-year cooperation with MCI for Studio projects, last makes sure to settle this outstanding project together successfully at the children’s Media Centre in Erfurt, us.”this is already the second of four lending packages for the Stuttgart new construction, in which MCI prevailed wide allocation procedures in the EU”, as Tim Grevenitz, who is responsible for the system sales for MCI. In July Studio Hamburg MCI has already received the contract for the construction of the entire direction and switching technology (three TV regions, rooms of spokesman for, command KVM systems, control system) (und dem gemeinsamen Schaltraum fur Fernsehen und Horfunk). “