This population growth provides for local commerce a chance of growth also in its sales and consequently increases of the profitability. Figure 2. Tax of annual Growth of the population. Source: Brazilian institute of Geography and statistics? IBGE. Seade foundation.
STRATEGICAL POSITIONS With the analysis of the strong, weak points, threats and current chances of the Portions and Cia Ltda Me, were possible to verify that the strategical position that the company comes adopting is of Survival. The survival strategy, second displayed previously, would have only to be adopted when it did not have alternative, therefore this strategy has predominance of weak points and threats. Through the interview with the proprietor of the company ‘ ‘ today I see that the company is well (steady) had worse moments where almost I declared falncia’ ‘ , and study of the theory presented on the positions strategies one suggests it Portions and Cia Ltda Me that the maintenance strategy is adopted, therefore this strategy can be modified by proprietors of the company since the maintenance strategy has predominance of strong points and threats. The strong and weak points are the internal 0 variable that the company controls, that is, it can modify these existing weak points. Thus generating more strong points, making possible that the maintenance strategy is applied. So that a strategy of maintenance either adopted by the company, suggests that the point weak of technology either worked so that if it becomes a strong point as soon as making possible the other weak points as of control of supply, control of cost and control of invoicing that are decurrent the technology passes to be considered strong points. For this one suggests that the company acquires a computer science system assists that it in the managemental control, since supply control until the invoicing of the company.
The maintenance strategy is a preferable position when the company is facing or waits to find difficulties, and from this situation she prefers to ahead take attitude defensive of the threats. For proprietor: I believe that always it can improve, with all the existing difficulties we arrive where we arrive. The success that we conquer is estaquinado, today the house accomodates 80 places, for the time being we will be thus. I have a dream in mounting one would churrascaria, but this is not in the planning. Necessary to keep what it was reached so far.
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