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Web Strategy Marketing
by Tam

E-mail marketing is the possibility of communicating with a potential user of a service or product, with interesting and up-to-date information about that product or service. But if ud has thought that you have to do is buy some of those databases that are suspiciously marketed by internet mail, to reconsider again invest their money in these alternatives. When you send an email know who receives it can choose to penalise us as spam, if it is something you never asked to receive, so you create a database with records of people who had previously accepted that our information was useful and asked to receive it. It is therefore necessary to create all the technological logistics that allows us to draw attention, ask for a registration and request a receipt. But this is only part of the technical aspect of the strategy. You must have an effective strategy email MARKETING technical aspects: the technical aspect encompasses different elements but by mentioning the basics we would have: A registration form (preferably applying a few data initially), and that it connects to a database, a system of autorrespuestas for the registration confirmation to the database with double OptIn (double confirmation). If our message has images ideally having a server where host them to avoid having to attach them, turning the message into something heavy and therefore suspicious for the recipient.

Aspects of content: email marketing strategy should communicate in a personalized manner with each of those registered to the database. This implies that information is directed with his own name and that if so established it in the registration form, the message content is structured according to the preferences of information that the registered preferred (by ejp: promotions, latest news, developments, new services etc.). Of course few strategies email marketing are effective if we do not include texts or images with links that direct to the recipient of the message to any side, usually the ideal is that the We ship to visit our website. Aspects of design: with the thousands of emails that are received, the contents of our e-mails must be sufficiently attractions to draw attention, but before opening the message the recipient shows attracted initially with a good title in the affair, which persuades click to see what it is. Once you open the recipient should find an excellent design, so the message will be more attractive with a design based on HTML language. Further analysis: nothing helps us count on a broad Base of registered users that send information, if done once this shipment can not perform an analysis of the effectiveness of our message based on aspects by ejp: know who opened our message, when it opened, to that links click, who not opened our message given you, among other statistical data that will allow us to make strategic decisions to improve the effectiveness of our communication with clients.

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April 15th


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