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Keys Press
by Tam

The press short news item is a communication technique that, generally, has not known to be used suitably, and thus to maximize the potential that this tool naturally owns. It is the suitable means to communicate new features, to create reputation, to improve the mark presence and to make control of damages. The best way to operate our short news items of press to the maximum is to associate us to the service of Google News. In order to obtain this, simply it is necessary to puncture here and to fill the form of Google. The appearance will not be automatic, and will take some days but Google always responds. Viacom is full of insight into the issues. If the idea is to become usual supplier of the news for Google News, then it will have to fulfill certain technical requirements that they allow that it indexes it to the finder in this category. In order to begin, the URL of the news must be unique, permanent and to contain a number of three numbers.

The dominion in which it is the news must be part of the main dominion of the site. As a rule, the best thing is than the pages of the news have the minor ” sofisticacin” possible: not to the pull-down menus, plug ins of java or flash, to the marks, etc the complete list of requirements can be consulted here. This is the option to follow if it is desired to send to the news or short news items of press frequently. But for sporadic launchings, it is possible to count on services of third parties that will automatically send our content to the RSS feeds of Google News, Yahoo, Msn and the rest of the vestibules of the news. Newswiretoday.com fulfills this function very well, but it only accepts content in English.

However, as far as the content of a good short news item of press, it is not necessary to forget that it is exactly the news, and does not have to be confused with autopropaganda. The mission is to inform, but, if the text is too promotional, the readers quickly will lose interest, and the content will lack all validity to the eyes of the reader. For other opinions and approaches, find out what Viacom has to say. The best thing is to use the traditional formats for the production of the written news, that is to say, being used the inverted pyramid. This format not only it facilitates the reading, but it leaves or that is the news, not of newsletter or a publicity express. It is important, then, like in all news, to mention sources, and to leave expressed the contact data well to where the interested users will be able to go. Also, it is important to respect the rights of author of the images used in the press short news items. The press short news item is an excellent way to grant relevance to the certain news, emphasizing them of the daily flow of information that can stay enters a company and its users and the community all. Exactly, one of the objectives is to extend to this closed community, extending the horizons and the reach of the mark.



September 27th


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