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Pricing Strategies
by Tam

On the bases of marketing, one of the variables is the price. Must you have a price below or above your competitors? It is preferable to modify the price or the value of the product? Here some tools that takes the decision is simple. Price strategy of demand this type of strategy is used to make a shaping of the sales flow, or in simpler terms, lifting sales when there is less demand. A clear example of this strategy are the prices for low season. Another example of the same strategy are different prices in peak hour.

Price of perception perception strategy refers to handle the price based on the value that our receiver audience waiting for your product/service. When we say value, we mean not only the price, but to the entire product. Use this strategy only if you have a good brand and you can justify the relationship price-value of your product/service. Presentation for a new product/service price is the classic strategy of the launch price, which implies, locate our price below competition, although it is below the net cost. With this strategy you must wait to capture an audience that if not this way, wouldn’t prove your choice. This strategy must be well-connected, since it can be confused with a low price or a poor quality product, i.e.

the opposite effect to that company with this strategy. This strategy aggressive pricing strategy, technically called offensive strategy, and refers to handle much lower prices, that will persuade any potential customer to opt for the alternative. Just like the strategy of presentation, to use this technique is necessary a good plan so that your product/service has a good perception of value and not be confused with one of low quality. Matching an option strategy is to fix prices in base to its competitors, if they vary the price, your company also varies them. This strategy is very conservative, but has many disadvantages: to match its competition, price also must be close to the value of your product, and except for the products of mass consumption, this strategy tends to affect your company in the long term. Each company is different, and that is what makes strategies also it. If there is no competition there would be no winners, and this is why choosing the right strategy for your business is one of the key factors to win a place in the market. If you need professional advice, please contact us. Original author and source of the article.


January 21st


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