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Management Knowledge
by Tam

Manager, beauty expert writing success book for beauty salons and SPAs management knowledge meets beauty know-how. The result: an unusually good for the beauty industry and practical book. Recently Pete Cashmore sought to clarify these questions. Cosmetics successfully to sell how excellent master sales situations”of authors born Silvia and Claus von Kutschenbach delivers a broad and solid basis for sustainable success in the beauty business. It describes the holistic approach in detail, practical, and with lots of tips with cosmetics customers and gives on top recommendations for feasible marketing. The comprehensive advice especially addressed to the owner of a cosmetics Institute, but also hired beauticians or self-employed persons in related fields of activity are found and read the book with quiet pleasure and high profit for your business. Also because the authors in the book bring together very different skills: Silvia von Kutschenbach leads very successfully a beauty Institute in Wiesbaden elegant Wilhelmstrasse, Claus by Kutschenbach, management consultant, trainer and President of professional association BDVT is renowned. The charm and the high value of this book developed from this combination.

Silvia by Kutschenbach in the afterword about her co-author: he has visited some institutes along with me, asked colleagues, supplier discussions and much more. When entering some institutions, the bare horror in the face was him sometimes, but often he was also full of praise…” A book from the field so full of life. In ten chapters to sell in cosmetics”described everything, what is important for the successful execution of a beauty Institute in terms of marketing and sales. Dealing with customers, product presentation, sales pitches and human behaviour in particular situations are so detailed, exciting and enlightening sign that even the hired beautician, and even people outside of the cosmetics industry win valuable suggestions, high entertainment and important findings in reading. Tips to the store layout, to the Self management and properly inserted advertising (“chapter 10: how to get yourself to the brand”) complete the reading. The book is now published by health & beauty, Karlsruhe, and has 232 pages.

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March 22nd

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