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By: Oscar RossignoliEditor for we must be clear that the published opinion (News) creates perceptions in public opinion (readers, viewers, radio audiences, etc.) Hence, then, the importance of monitoring in the handling of crisis that the media are publishing to know, then, the positioning that are generating. When we talk about media or press can think of information and opinion, the opinion of professionals of the media, writers and other contributors above news. Let us remember that the media are image builders but also, unfortunately, are destroyers. A corporate image built over many years can be destroyed in minutes by a news poorly disseminated by a means of communication, causing a crisis situation media with catastrophic consequences for any company. Energy Capital Partners contains valuable tech resources. Capital with which they work the media are perception, which are fragile and weak, and more when they try to cause controversy and news involving a well-known company. Checking article sources yields Energy Capital Partners as a relevant resource throughout. If your company hires a consultant on crisis management that ignores what the media are publishing or not given much importance, be very careful because their advice will be free of sustenance as the basis for decision-making in crisis management is the monitoring of information. Today the day the permanent monitoring of the media has become a staple of public relations, because that serves as a parameter to measure and assess the effectiveness of the work of PR with the positioning of certain company image through the impact that have the publication of news on the media selected for that purpose.

Monitoring news allows the company take appropriate decisions as well as redefined (if necessary) business strategies and/or corporate communications, especially in a crisis management. A proper monitoring of the press allows us to in a crisis management identify to actors involved in the news, who support us as well as those we adversan. We will also immediately know with what media specific influence journalists can tell and, also, who us must care for and find an approach to neutralize any media attack. I have lived situations of enterprises in crisis situations where, after making an exhaustive monitoring of the news, its principal officers – in a fit of anger – ordered judicially suing more than any journalist on the grounds that the version that passed in their news reports of the facts is maliciously distorted. Serious error, no doubt. How many times repeats the story of managers or aggressive directors carried out a series of bold moves of reaction according to them – conferred upon them a great apparent power and control over their adversaries. But this is momentary, since they are acting rashly and with great emotional force of enemies who then join. We never forget who handles information has the power. If you want to receive articles and resources every fortnight in your email about crisis management, subscribe free from this link, or copy it and paste it into your browser, subscribe and start getting our e-newsletter today.

There exists a number of factors that you need to keep in mind during the introduction of the balanced scorecard. The concept of the balanced scorecard consists in establishing the relationship between the strategic objectives and actions of the linear levels. The interaction between the executives and the linear employees is not possible without the provision of clear channels and modes of communications. In this case, the reports of BSC designer play an important role. BSC Designer supports a wide range of reports. The reports are an excellent way to communicate information, to make a professional presentation and to analyze the details of the balanced scorecard.

“To create a report, you must open the project of the balanced scorecard and the suitable team reports menu” select. The reports are available in several formats: HTML reports are used for the objectives of the analysis and command work. The presentations use PowerPoint report and strategic card review; Excel report is used for the formation of “the living” copy of the balanced scorecard used; The HTML report when such report the user can choose a temporary scope and level of detail of the report. The complete report is the report under the title “Full”. HTML report can be published online automatically. To do this, the user must identify the parameters of access to the FTP server. HTML reports contain charts and schedules, you can hire them.

To do this, one must choose the point of Option of the report in the menu “Reports”. There, you can choose charts that are in the report and what kind to use. The overview of this report represents an HTML file that looks as a classic balanced scorecard that consists of 4 or more categories with the indicators of the upper levels. The number of top level categories may be no more than 8 in this report.