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Do good and talk about it – the economy effect try companies to convince consumers often with only little success with expensive TV spots, full-page image advertising and glossy advertising promises. Commitment to ecology and social, however, becomes as a sidenote in the sustainability report. An error. Just these aspects are important for consumers and are increasingly gaining importance.”Andreas Gruhl says communication expert. In his new book he illustrates the new rules of the game for sustainable brand communication and shows how to specifically use benefits for humans, environment and economy in marketing and PR.

The whole economic world talks about the online revolution, social media and Web 2.0. While in the new media landscape is everything. But how does it actually with the communication messages of the company, the content? Good EUR 30 billion in advertising flow every year in Germany alone. This through the question arises, what communication content get really still to the consumers? The same promise of product more and more, a differentiation for consumers is hardly possible. Can brands and companies even more distinctive and meaningful in the scene use? Andreas Gruhl illustrated in his book interesting way of the brands and shows what opportunities and risks into the aspects of the sustainability debate. Honest dialogue with consumers about ecology and Social Affairs until down to the meta topic of global transparency, defines this book the new rules of the game for a sustainable brand communication and shows how value through the market value rises. Andreas Gruhl of oKOSOMIE effect BusinessVillage Publisher 2010 ISBN: 9783869800561 17.90 more info: the download cover images 300 DPI oKOSOMIE effect the author is Andreas Gruhl communications business and founder of Unternehmensberatung ag experience.

He has over 30 years experience in national and international renowned advertising agencies and brand expert is. Over 15 years of which he spent in Management functions at leading communication agencies, most recently at Scholz & friends and McCann Erickson. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Marketing & sales of Public Relations & corporate communications to the topic range success & career find Freelancer updates know-how of renowned experts, employees and Manager. Might you be interested in articles or interviews with our authors press contact? We like to make a contact. Also meeting copies, product images and text excerpts are to be provided on request.

By studying the past, learn what’s new. Japanese proverb technological reality with the emergence of an accelerated computer network and the impact that Internet has had on globalization, has given way to the markets function is manifested in different ways, among them is the respect to viral marketing, especially its applicability in the mails. Thanks to the latest innovations in internet Katedranet.com, gives us on the subject, which is considered, that viral marketing works by way of a recommendation and thanks to this it is possible to adhere to the portfolio of clients one customer. The process has some similarity with the viral epidemics, since everyone infected by the advertising message, is a possible transmitter of the same. If the viral message is sent to a user and this relays to more than one person, the chain continues, producing the phenomenon of spread of the epidemic. In this way, the brand either the message becomes property of the consumer. It is not enough to have a message, there are to know how to transmit it to exploring more on the topic, we consider it important to take into account the contributions of the Wikipedia Encyclopedia, in which we support each other to clarify the relevance of this marketing and in this regard, we are reminded, the term viral marketing was coined originally by the venture capitalist Steve Jurvetson in 1997 to describe the practice of several free services of e-mail (such as Hotmail) add their own advertising to its users outgoing mail; Although the first to write about this type of viral marketing was the critic Douglas Rushkoff in 1994 in his book Media Virus. The hypothesis is if that advertising reaches a sensitive user (i.e., interested in the product offered by Hotmail, the free e-mail), that user will infect it (i.e., will give high with an own account) and can then continue infecting other sensitive users.